Digital Organisation

digital organisation

Governance is ultimately “done by people” and needs the right organisational arrangement in place. It can be¬†organisational issues which have created the digital deluge, with groups from all over the company feeling that they can create a digital asset in isolation, and often incentivised to do so.

Teams actually charged with digital success, in particular Marketing and IT, will be very familiar with the constant fire-fighting of rogue, duplicative or non-compliant digital properties which bubble up from different nodes and geographies.

Good governance defines exactly who can and cannot create digital assets, and how the processes for brand, content and technical approval flow.

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