Domain Management

Cressive manages domain names, improving your domain name administration to optimise their use and harness the full value of your names through domain name strategy.

Domain names are the basis of online brand identification and search navigation. Their proper care and attention is vital. We help large corporations efficiently and effectively manage their burgeoning list of domain names. We help domainers manage large portfolios of names. Cressive manages its own names.

We are experts in the technical, as well as the business, use of domain names. In using individual names, we’ll optimise the use of second level and top level domain names.

Domain Name Strategy

Good domain name strategy supports the digital strategy and the technology strategy. Large corporates need to understand the potential value in managing their list of names correctly; many are already aware of the consequences of not managing names correctly. We assist with the centralised management of corporate domain portfolios, finding quick gains and long term benefits.

We offer monitoring of trademarket infringement and competitor names too, to which most corporates are blind without the pre-requisite technical knowledge and experience. And the in constanting evolving arena of domain names, we help with the onset of ICANN changes, including the release of new top level domains.

Domain Name Acquisition

Domain names can only be registered. Simple gains can be lower registration costs, and better domain name services. That’s if you can register the name you want before someone else. If not, our experience of the domain name aftermarket, where names are bought and resold can help you acquire those you need.

Catching naturally deleting names is a specialised area, as is the negotiated recovery of names held by others to which you may have rights, or simply want.

Domain Name Development

Domain name evaluation is an estimation of the value of a name, and is normally applied to names managed as names alone. Domain name development will build value to these online assets, but can be a difficult process. Our extensive knowledge and experience with domain names within digital strategy mean we are well placed to assist.